Legal

Cookie Policy

Last updated: 10 June 2025

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits, remember your preferences, and collect usage data. Cookies do not contain executable code and cannot access other files on your device.

2. Types of Cookies We Use

Strictly Necessary

Always active

Essential for the website to function. They enable core features and cannot be disabled.

  • Session management and security tokens
  • CSRF protection cookies
  • Cookie consent preference storage

Analytics

Optional

Help us understand how visitors interact with bitrafill so we can improve content and comparison tools.

  • Google Analytics 4 — page views, session duration, traffic sources (data is anonymised; IP anonymisation enabled)
  • Plausible Analytics — privacy-first, cookieless alternative (no personal data stored)

Marketing & Personalisation

Optional

Used to display relevant content and measure the effectiveness of our campaigns.

  • Google Ads (conversion tracking) — tracks actions taken after clicking an ad
  • Meta Pixel — measures ad performance on Facebook/Instagram

3. Why We Use Cookies

  • To keep bitrafill secure and functioning correctly
  • To analyse traffic patterns and improve comparison accuracy
  • To measure which guides and platform reviews are most useful
  • To attribute users who arrive via paid advertising channels

4. Third-Party Cookies

Some cookies are set by third-party services embedded in our site. These parties operate under their own privacy policies:

ProviderPurposePolicy
Google LLCAnalytics, Adspolicies.google.com/privacy
Meta Platforms, Inc.Marketingfacebook.com/privacy/policy
Plausible AnalyticsAnalytics (cookieless)plausible.io/privacy

5. How to Manage or Disable Cookies

You have full control over non-essential cookies. You can:

  • Use our consent banner — adjust preferences at any time via the "Cookie Settings" link in the footer.
  • Browser settings — block or delete cookies in Chrome (Settings → Privacy → Cookies), Firefox (Preferences → Privacy), Safari (Preferences → Privacy), or Edge (Settings → Privacy).
  • Opt-out tools — Google Analytics opt-out: tools.google.com/dlpage/gaoptout. Meta ad preferences: facebook.com/ads/preferences.

Disabling strictly necessary cookies will impair site functionality. Disabling analytics or marketing cookies will not affect your ability to use bitrafill's comparison tools.

6. Your Consent

When you first visit bitrafill, a cookie consent banner asks for your permission before any optional cookies are set. Strictly necessary cookies are placed without consent as they are required for the site to operate. You may withdraw consent at any time by clicking "Cookie Settings" in the page footer or clearing your browser's cookie storage for our domain.

7. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our services. Material changes will be flagged via a notice on the bitrafill homepage and an updated "Last updated" date at the top of this page. Continued use of the site after any revision constitutes acceptance of the updated policy.

8. Contact Us

For questions about this Cookie Policy or our data practices, contact the bitrafill privacy team at [email protected].

This Cookie Policy applies exclusively to the bitrafill website. It does not govern cookies placed by external gift card platforms or merchants linked from our comparison pages.

bitrafill

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bitrafill is a fully independent comparison platform. We are not affiliated with, endorsed by, or financially connected to any gift card issuer, retailer, or digital product provider. Our rankings are based on editorial research and user data alone.

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123 Digital Ave, Suite 400, Miami, FL 33101, USA

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